In some people’s minds Search Engine Optimization (SEO) is an art darker than witchcraft; to others, it’s something incredibly proscriptive: do A, B, and C, and you’ll be number one in Google searches. Fortunately, SEO is not voodoo (or my pantry would be filled with chicken necks and newts instead of olive oil and cereal), but unfortunately it is not as simple as checking off boxes on a to-do list. It’s somewhere in between, and far more interesting.
Summary: Handcrafted HTML/CSS website design, identity, and social media campaign for “LightHearted,” Freecell’s winning entry in the Times Square Valentine competition. The installation consisted of elliptical loops covered in lightweight fabric that transformed into a heart when lifted. We were tasked with creating an identity and website that would entice and facilitate massive participation for the event. [Visit archive]
A few times clients have asked us, “which is better, YouTube or Vimeo?” Even though I’m not qualified to weigh in on which service is better in terms of the technical quality of its video encoding (though certainly others have), I can declare Vimeo the winner in terms of its reputation and aesthetic. Let me elaborate:
Smashing Magazine published an article yesterday advocating the use of Adobe Illustrator as the primary tool for designing websites, from wireframe to graphic comp. On a good day, a majority of my time is spent using Adobe Illustrator, so I couldn’t agree more. Of course, Photoshop has its place in my web design workflow (for instance, making sure my sharp-edge vector objects do not end up fuzzy when converted to rasterized graphics), but Illustrator is superior in all the ways mentioned in the article.
This is the third part in a three-part series about using WordPress as a client area. Read the introduction here, and the second part here.
We needed to correct a few outstanding issues to make the client area totally off the hook:
These are quick little fixes, let’s tackle them one by one…
