In some people’s minds Search Engine Optimization (SEO) is an art darker than witchcraft; to others, it’s something incredibly proscriptive: do A, B, and C, and you’ll be number one in Google searches. Fortunately, SEO is not voodoo (or my pantry would be filled with chicken necks and newts instead of olive oil and cereal), but unfortunately it is not as simple as checking off boxes on a to-do list. It’s somewhere in between, and far more interesting.
Summary: Handcrafted HTML/CSS website design, identity, and social media campaign for “LightHearted,” Freecell’s winning entry in the Times Square Valentine competition. The installation consisted of elliptical loops covered in lightweight fabric that transformed into a heart when lifted. We were tasked with creating an identity and website that would entice and facilitate massive participation for the event. [Visit archive]
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