Summary: Commemorative booklet and advertising strategy for Community Access to the Arts’ (CATA) 15th anniversary gala. CATA is a Berkshire-based arts organization that nurtures and celebrates the creativity of people with disabilities through shared experiences in the visual and performing arts. Our job was to design a unique booklet that accommodated a fresh and aesthetically pleasing format for advertising.
We were inspired by Alex Tew’s Million Dollar Homepage, a quirky site with a simple premise: sell 1,000,000 pixels of online advertising at $1 a pixel. Seduced by a limited amount of space, businesses gobbled up every last pixel until the page sold out.
Based on Alex’s clever marketing idea, we created a Sponsor Quilt. Different sized “patches” of the quilt were sold at prices ranging from $125 (half a square inch) to $1,000 (a one-inch by four-inch strip. Space was sold on a first come, first serve basis.
By elevating the predictability of advertising to unexpected novelty, we were able to entice local businesses to participate. The quilt generated over $12,000 for CATA and continues to serve the organization today as a fundraising tool.
“Deelux made working on the commemorative program a breeze! The Sponsor Quilt was a creative and brilliant way to acknowledge our donors. Deelux designed the piece and even more importantly, helped it make sense in terms of the quilt squares corresponding to the donation amounts. Terrific job!”
-Amy Rudnick, Event Planner